THE IDEAS EXCHANGE

THE IDEAS EXCHANGE

BBC World News has commissioned a new 8x30 series The Ideas Exchange that will premiere on the channel on 1st September 2012. The Ideas Exchange is produced by Gogglebox Entertainment and sponsored by HSBC.

In the series, two global business leaders from around the world meet to discuss today’s business landscape, the secrets of success and the effect that their personal lives have had on their professional careers. Travelling to cities such as Beijing, Madrid, London, Addis Ababa, São Paulo and New York, and highlighting expertise in industries from pharmaceuticals to telecom, The Ideas Exchange will give BBC World News viewers a unique insight into the minds that shape global business today.

The pairs teamed up to reveal their career highs and lows include;
. JørgenVig Knudstorp, CEO of Lego, with Bethlehem Tilahun Alemu, founder and managing director of eco-sensitive shoe company SoleRebels;
. Sir Martin Sorrell, leader of the world’s largest marketing services and advertising groups WPP, with billionaire Sunil Mittal, founder of world-class businesses in telecom, financial services, retail and foods.
. Telecoms entrepreneur Martin Varsavsky with Shanghai-based fashion manufacturer Carlos Moncayo;
. Australian lifestyle brand innovator Dare Jennings with billionaire Ajay Piramal, leader of global pharmaceutical conglomerate Piramal.

Mary Wilkinson, Commissioning Editor at BBC World News, said: “The Ideas Exchange is an exciting new commission for BBC World News. The series features top entrepreneurs and innovators from across the world, all of whom are recognised for their bold business decisions.”

Mat Steiner, Joint Managing Director, Gogglebox Entertainment said: “What makes this series unique is the fact that the business leaders taking part interview one another directly. There is no one in the middle. We have eavesdropped on some remarkable conversations.”

Chris Clark, Global Head of Marketing, HSBC added: “We believe that in the future, brands will be built by aligning themselves with engaging content, as well as the more traditional advertising-led approach. As such, we are delighted to be sponsoring this programme, which reflects our focus on emerging markets and showcases insightful conversations between those global business leaders who are shaping business today as well as tomorrow.”

The Ideas Exchange sponsored by HSBC telecasted on BBC World News on Saturday at 8.00am & 9.00pm and Sunday at 3.00pm

http://www.bbc.co.uk/news/business-19332584

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